Adobe Analytics is a powerful web analytics tool that can help you track and analyze user behavior on your website. Google Tag Manager is a popular tool for managing and deploying tracking tags on your website. By integrating these two tools, you can gain even deeper insights into your website’s performance and user behavior.

In this blog post, we will walk you through the steps required to set up Adobe Analytics with Google Tag Manager.

Create an Adobe Analytics account

If you haven’t already, the first step is to create an Adobe Analytics account. You can sign up for a free trial at https://www.adobe.com/analytics.html. Once you’ve created your account, you’ll need to create a new report suite for your website.

Set up Adobe Analytics tracking in Google Tag Manager

Once you have your Adobe Analytics account set up, you can start setting up tracking in Google Tag Manager. Here’s how:

  1. Log in to your Google Tag Manager account and create a new tag.
  2. Choose “Custom HTML” as the tag type.
  3. In the “HTML” field, paste the following tracking code:
<script type="text/javascript">
  var _satellite = window._satellite || {};
  _satellite.pageBottom = function() {
    var s = s_gi('your-report-suite-id');
    s.linkTrackVars='prop1,prop2,prop3,events';
    s.prop1='[Insert your custom variable here]';
    s.prop2='[Insert your custom variable here]';
    s.prop3='[Insert your custom variable here]';
    s.events='[Insert your event here]';
    s.tl(this,'o','Custom Link');
  }
</script>
  1. Replace “your-report-suite-id” with the ID of your Adobe Analytics report suite.
  2. Replace the “prop1,prop2,prop3,events” values with the variables and events you want to track.
  3. Save the tag.

Set up Adobe Analytics variables in Google Tag Manager

In order to track variables and events, you’ll need to set up some custom variables in Google Tag Manager. Here’s how:

  1. In Google Tag Manager, click on “Variables” and then “User-Defined Variables.”
  2. Click on “New” to create a new variable.
  3. Choose “Data Layer Variable” as the variable type.
  4. In the “Data Layer Variable Name” field, enter the name of the data layer variable you want to track.
  5. Save the variable.

You can repeat this process for each custom variable you want to track.

Set up triggers in Google Tag Manager

In order to fire the Adobe Analytics tracking tag, you’ll need to set up triggers in Google Tag Manager. Here’s how:

  1. In Google Tag Manager, click on “Triggers” and then “New.”
  2. Choose “Custom Event” as the trigger type.
  3. In the “Event Name” field, enter the name of the event you want to track.
  4. Save the trigger.

You can repeat this process for each event you want to track.

Test your setup

Once you’ve set up your tags, variables, and triggers, it’s time to test your setup. Here’s how:

  1. In Google Tag Manager, click on “Preview” to enter preview mode.
  2. Visit your website and perform the actions you want to track.
  3. Check the Google Tag Manager preview pane to make sure your tags are firing correctly.

Conclusion

In conclusion, setting up Adobe Analytics with Google Tag Manager can provide valuable insights into user behavior on your website. By following the steps outlined in this blog post, you can create a seamless integration between the two tools and track important metrics such as custom variables and events. Remember to thoroughly test your setup before launching it on your live website to ensure accurate tracking. With the right configuration, you can gain a deeper understanding of how users are interacting with your website and use this data to optimize your digital marketing efforts.