How to edit a tag and change its value in Google Tag Manager

Google Tag Manager is a powerful tool for managing and deploying marketing and analytics tags on your website. One of the key features of Google Tag Manager is the ability to create and edit variables. Variables are reusable pieces of information that can be used to configure your tags, triggers, and other settings. In this blog post, we’ll take a look at how to edit a Google Tag Manager variable and change its value.

Option 1: Edit the variable directly

The first and most straightforward way to edit a Google Tag Manager variable is to edit it directly within the Variables menu. Here’s how to do it:

Step 1: Log in to Google Tag Manager Log in to your Google Tag Manager account.

Step 2: Navigate to the Variables menu Click on the “Variables” menu item in the left-hand navigation.

Step 3: Find the variable you want to edit Locate the variable you want to edit in the list of variables.

Step 4: Click on the variable name to edit it Click on the name of the variable you want to edit. This will open the variable configuration page.

Step 5: Edit the variable value On the variable configuration page, you can edit the variable value. For example, if you’re editing a user-defined variable, you can change the data layer variable that the variable is capturing.

Step 6: Save your changes Once you’ve made your changes, click the “Save” button to save your changes.

Option 2: Use a data layer variable

Another way to edit a Google Tag Manager variable is to use a data layer variable. Here’s how to do it:

Step 1: Log in to Google Tag Manager Log in to your Google Tag Manager account.

Step 2: Navigate to the Variables menu Click on the “Variables” menu item in the left-hand navigation.

Step 3: Create a new variable or edit an existing variable Create a new variable or locate the existing variable you want to edit.

Step 4: Choose “Data Layer Variable” as the variable type Choose “Data Layer Variable” as the variable type.

Step 5: Specify the data layer variable In the “Data Layer Variable Name” field, enter the name of the data layer variable you want to use to populate your variable.

Step 6: Save your changes Once you’ve made your changes, click the “Save” button to save your changes.

Option 3: Use a custom JavaScript variable

Finally, you can use a custom JavaScript variable to edit a Google Tag Manager variable. Here’s how to do it:

Step 1: Log in to Google Tag Manager Log in to your Google Tag Manager account.

Step 2: Navigate to the Variables menu Click on the “Variables” menu item in the left-hand navigation.

Step 3: Create a new variable or edit an existing variable Create a new variable or locate the existing variable you want to edit.

Step 4: Choose “Custom JavaScript” as the variable type Choose “Custom JavaScript” as the variable type.

Step 5: Write the JavaScript code In the “JavaScript” field, write the JavaScript code that you want to use to populate your variable.

Step 6: Save your changes Once you’ve made your changes, click the “Save” button to save your changes.

Conclusion

Editing a Google Tag Manager variable and changing its value is a simple process that can be done in several ways. You can edit the variable directly within the Variables menu, use a data layer variable, or use a custom JavaScript variable. Regardless of which method you choose,